Cypop for Tots

In December we run our annual Cypop for Tots fundraiser benefiting the Marine Corps Toys for Tots. A charity that’s near and dear to our hearts, Toys for Tots helped Luc and his parents out when he was a little kid. As an adult, he recognizes that the organization isn’t just about toys but about delivering hope to families around the holidays. In the words of Luc, “What better gift can you give than hope?”

Starting in 2013, Luc began making a special Cypop to raffle off over the course of a 24-hour period with 100% of the raffle proceeds going toward the purchase of toys for a local Toys for Tots organization. The day after the raffle, the BRNLY team assembles to begin shopping for toys. Because Marine Toys for Tots has a cap on what they're able to spend on each toy, this is an important part of the Cypop for Tots event and allows us to purchase high-quality toys such as bikes, tablets (things for teenagers), and even some items that might be good for a group home or hospital (a playhouse or Power Wheels).